Mushroom Group is the largest independent music and entertainment company in Australia. It comprises almost two dozen companies, founded by Michael Gudinski.

Work within a team of creatives to deliver an idea, develop a strategy and execute online campaigns for our artist roster.

Projects include:
Cloud Control, Lowrider, Diesel, Owl Eyes, Josh Pyke, Bliss N Eso, Blue King Brown, Dan Sultan, World's End Press, Iluka, Steve Smyth, Future Music Festival, Good Life Festival, A Day On The Green, Mushroom.com.

Work on:
- content strategy / copywriting / content scheduling
- engaging in best practice to social media marketing, and social media strategies.
- email template building and send outs via Campaign Monitor or MailChimp.
- rollout strategy of major campaign milestones (announcements / release)
- reporting and reviewing on online activity, social strategies and email send outs.
- online management artist websites via WordPress.

- managing of social channels (Facebook, Twitter, Instagram, YouTube, SoundCloud)
- competitions and database building initiatives.

- mobile app development.

Will Barton

Digital Strategist at The Mushroom Group

Summary

Work

Skills

I am a team player and enjoy the creative process from the beginning to the end of a project.

Education

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